Jonathan Lecocq
Senior Marketing & Communications Manager
Jonathan Lecocq
Senior Marketing & Communications Manager

About me

With over 18 years in marketing and communication, I have led global strategies to strengthen brand visibility, reputation, and stakeholder engagement. My expertise includes strategic planning, internal and external communication, employer branding, media relations, and the strategy and execution of digital marketing.

Expertise

Strategic Digital Marketing

Lead data-driven strategies to boost brand visibility and growth.

Media Relations & PR

Manage global PR to strengthen brand reputation.

AI-Driven Marketing Innovation

Leverage AI to optimize campaigns and workflows.

Video & Multimedia Production

Produce impactful videos and infographics, including brochures, PPT decks, ads, and more.

Organizations I Worked For

Key Educational Institutions

Proven Responsibilities

  • Development and implementation of integrated marketing and communication strategies to support business growth and brand positioning.

  • Design, creation, and management of company websites, ensuring SEO optimization and user-friendly experiences.

  • Planning, launch, and optimization of digital advertising campaigns (LinkedIn, Google Ads, Facebook, Twitter) to drive traffic, generate leads, and enhance brand visibility.

  • Leadership of internal communication initiatives, including newsletters, intranet/digital signage updates, and townhalls, to boost employee engagement and alignment.

  • Production and coordination of a wide range of content: promotional videos, infographics, brochures, flyers, presentations, creative advertisements, and virtual 3D tours.

  • Management of editorial calendars to ensure consistent and timely rollout of content across social media and digital platforms.

  • Building and nurturing of online communities by creating targeted content, fostering interaction, and responding to audience engagement.

  • Oversight of HubSpot CRM usage to streamline lead generation, nurturing, and campaign tracking.

  • Execution of monthly KPI analysis to monitor performance, identify improvements, and inform strategic decisions.

  • Coordination of external communications, including press releases, media relations, and public announcements.

  • Organization and management of internal events, corporate activities, and town halls.

  • Planning and coordination of participation in international tradeshows and industry events.

  • Leadership of product launch strategies and communication plans from concept to execution.

  • Creation and management of audiovisual projects, including filming, editing, and motion graphics.

  • Management of social media channels for companies and clients, ensuring brand consistency and engagement.

  • Collaboration with cross-functional teams (sales, HR, executives) and external partners (agencies, media, creative vendors) to deliver impactful campaigns.

Toolbox

Wordpress
Website creation and updates 95%
HubSpot
Marketing automation, CRM, and campaign management 90%
Apollo.io
Lead generation and prospecting 70%
Adobe Premier Pro
Video editing 90%
Adobe InDesign
Graphic design 100%
Adobe Photoshop
Photo retouching 95%
Adobe After Effects
Video Animation and special effects 70%
Canva
Graphic design​ 90%
Google Analytics
Website performance 85%
Microsoft Office Tools
Business productivity tools 90%
Mailchimp - Sendinblue
Email, SMS, and marketing automation platform 90%

AI toolbox

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Languages

French

Mother tongue

English

Fluent

Dutch

Intermediate

Get in touch