Development and implementation of integrated marketing and communication strategies to support business growth and brand positioning.
Design, creation, and management of company websites, ensuring SEO optimization and user-friendly experiences.
Planning, launch, and optimization of digital advertising campaigns (LinkedIn, Google Ads, Facebook, Twitter) to drive traffic, generate leads, and enhance brand visibility.
Leadership of internal communication initiatives, including newsletters, intranet/digital signage updates, and townhalls, to boost employee engagement and alignment.
Production and coordination of a wide range of content: promotional videos, infographics, brochures, flyers, presentations, creative advertisements, and virtual 3D tours.
Management of editorial calendars to ensure consistent and timely rollout of content across social media and digital platforms.
Building and nurturing of online communities by creating targeted content, fostering interaction, and responding to audience engagement.
Oversight of HubSpot CRM usage to streamline lead generation, nurturing, and campaign tracking.
Execution of monthly KPI analysis to monitor performance, identify improvements, and inform strategic decisions.
Coordination of external communications, including press releases, media relations, and public announcements.
Organization and management of internal events, corporate activities, and town halls.
Planning and coordination of participation in international tradeshows and industry events.
Leadership of product launch strategies and communication plans from concept to execution.
Creation and management of audiovisual projects, including filming, editing, and motion graphics.
Management of social media channels for companies and clients, ensuring brand consistency and engagement.
Collaboration with cross-functional teams (sales, HR, executives) and external partners (agencies, media, creative vendors) to deliver impactful campaigns.